About
Cymdesign Creative
Cymdesign Creative, based in Taipei City, is a member of the Cymmetrik Group. As a human-centric design company, our core values are innovation and sustainability.
We are a passionate team with cross-disciplinary expertise and a strong creative spirit. We craft unparalleled innovative solutions for our clients, assisting their growth and are committed to making an impact on the world.
Our services include business consulting, branding, product design, visual communication design, interaction design, and interior design. Whether you need a new corporate image, a fresh business model, or to reinvent your products, we can collaborate closely with you to achieve outstanding results.
Cymmetrik Group
Cymmetrik has always been a pioneer of packaging materials and applications of label printing business. Cymmetrik provides complete and perfect scale of production, professional talents, consistent quality, and collaborative supplier partnerships. We have earned good professional reputation by working with Fortune 500 companies. We focus on our label printing business and also endeavor to create innovation and development. By expanding the applications of printing technologies into decorative application and other fields, we break through the traditional label concept. The integration of internal process and supply chain can meet your request of customization and one stop shopping services. We insist on providing high quality printing application products. Cymmetrik can be your best strategic business partner!
Management
- Chief Strategy Officer, Cymmetrik Group
- Adjunct Assistant Professor, College of Commerce, National Chengchi University
Mei has a lot of hands-on experience leading international teams and managing global business operations. He understands how to run both well-established multinational companies and fast-paced startup ventures in unpredictable and rapidly changing environments. As a professor, he is also able to integrate management theories with industry and business practice. Mei’s diverse career background and solid experience provide him a unique strategic mindset and strong leadership abilities. This makes him a trusted strategy advisor that CEOs globally trust and rely on.
- Strategic innovation
- Sustainable development strategy
- Organizational management
- Business development and operations
- International business and global strategy
With 25 years of experience across many industries, Dave is a highly respected design expert in the consumer electronics industry as well as domestic and international design service sectors. Additionally, he has served as a mentor for startup accelerators.
As a professional consultant, Dave helps government research institutes and private companies with design and innovation projects. Leveraging his extensive experience in commercializing new technologies, he is great at integrating design thinking into business strategies to develop effective go-to-market blueprints for clients.
His diverse client base includes both high-tech and traditional industries, including home appliances, lighting, medical and healthcare, daily necessities and housewares, hand tools, consumer electronics, retail chains, and others.
Throughout his career, Dave has garnered prestigious international awards such as iF DESIGN AWARD, Red Dot Design Award, International Design Excellence Awards (IDEA), and GOOD DESIGN AWARD.
Dave’s expertise combined with his ability to blend design and business makes him a trusted partner in driving innovation and success for organizations of all kinds.
- Jury member, Golden Pin Design Award, Taiwan Design Research Institute
- Jury member, LITEON Award, LITEON Group
- Assistant Professor Rank Technical Expert, Department of Industrial Design, National United University
- Adjunct Instructor, Department of Industrial Design, Tunghai University
Team members
- DirectorEmily Chang
Italian Domus Design Master, 20+ years of experience in the industrial design field, is one of the few professionals with a background in design practice, brand innovation, service design, and usage experience. Has participated in international brand design projects such as Philips Electronics, Packard Bell, Logitech, and is also a member of the earliest team in Taiwan to promote design thinking and usage experience.
- ID ManagerTim Chung
A human-centered interdisciplinary designer who believes that design is a combination of science and emotion. Skilled in End-to-End product development from design research to brand creation, has won several international design awards. Loves photography, collects old toys, plays with his daughter, and tries to integrate life experiences into design inspiration and perspective.
- BD ManagerJoann Hsieh
Years of cross-border work experience in China, the United States, and Taiwan have enabled me to challenge myself and switch from being a graphic designer for many years to serving clients at the front end. Among them are the world’s top 500 well-known brand customers. I am good at using innovative thinking and design to provide solutions for customers and improve customer satisfaction.
- Industrial DesignerYanlin Lee
A professional industrial designer who is skilled in design thinking, user-centered design, and systematic innovation. Enjoys tackling various complex problems and believes that design is a series of processes for solving problems. Provides comprehensive assistance to clients, dealing with various issues from design research to brand strategy, while enjoying the fun of continuous learning and innovation in the process.
- Sr. Graphic ArtistZee Lee
The first Taiwanese visual arts designer to win the Uniqlo UT Grand Prix (UTGP) T-shirt design competition, who enjoys light travel, observing local visuals, and following street fashion trends, using these elements as creative inspiration. Skilled in flat design style and comic vocabulary, they interpret creative ideas imaginatively, focusing on developing and integrating character IPs with brand marketing. Transforming explicit commercial titles into heartfelt stories and enhancing narrative contexts with charming characters and worldviews to evoke audience emotions—could there be anything more romantic than this process?
- Sr. Visual DesignerJoanne Sung
With extensive experience in brand image planning, I have successfully helped dozens of speakers and entrepreneurs build unique personal brands. Possessing a keen ability to uncover compelling stories, I excel at integrating touching narratives into branding and design, making brands more captivating. Passionate about travel, I skillfully use words and visuals to vividly interpret stories and capture the beauty of life’s moments. I have collaborated with a renowned Canadian travel agency as a travel expert, promoting Canada’s enchanting destinations. Enthusiastic about learning, I embrace new experiences and technologies, firmly believing that design inspiration stems from rich life experiences.
- Visual DesignerAnna Jhong
As a visual designer nurtured through interdisciplinary programs, I am dedicated to realizing designs that harmonize aesthetics and functionality, believing that design is a continuous process of experimentation striving towards balance. I am captivated by the vitality of theatrical productions and their courage in exploring diverse issues, and I eagerly anticipate infusing this energy into my design work.
Consultant
- Space Design Consultant POCAPo Chen
Residing in New York, USA, obtained a master’s degree in architecture from Columbia University, and joined the five-person team of Mr. I.M. Pei’s Japanese Miho Museum project. Continuing Mr. Pei’s passion for public architecture, in 2012, he co-founded the OLI office with Mr. Pei’s team and two others in New York. Established a branch in Shanghai, China, and won the first prize for interior design of the Shanghai Stock Exchange while making the Wuzhen Muxin Art Museum the primary project. Returned to Taiwan in 2016 and joined Jia De Interior Decoration Enterprise, focusing on medical institution design. At the end of 2019, POCA (Shi Pu Interior Decoration Engineering Co., Ltd.) was established in Taipei.
- Chain Route System ConsultantFu Kai Hsu
A recipient of the Manager Monthly 100MVP Manager Award, currently serving as the head of Fushun Global International Co., Ltd., chairman of the Chain Franchise Entrepreneurship Knowledge Association, and a member of the Industrial Technology Research Institute’s Tourism Factory Evaluation Committee. He is also a consultant for many chain franchise systems and brands (such as Wusongdian and Babafan). In addition, he teaches career planning and entrepreneurship at schools such as the Taipei Five-School Alliance and frequently gives lectures at major colleges and institutions. He was the founder of Guozi Coffee and the head of Guozi Innovation International, and played important roles in many industries (such as agricultural branding and tourism factories) and institutions (such as the Joint University Brand Research Center). His academic qualifications include the Institute of Enterprise Research at Chaoyang University of Technology and the Department of Public Administration at Tunghai University. His expertise covers business model construction, chain franchise business, entrepreneurship counseling, operation and marketing system construction, as well as the integration of physical and virtual channels.
- Marketing Technology ConsultantJoseph Lin
Mr. Joseph Lin (Lin Hong-Ru) is the Co-founder and CEO of LOCUS Marketing Technology and the CEO of Leading Universe Management Consulting. He is a seasoned professional with extensive experience in marketing technology, digital marketing, and consulting. In 2019, he founded LOCUS Marketing Technology, which was awarded investment from Taiwan’s National Development Fund in the same year. The company focuses on location-based marketing technologies, and its AdLocus mobile advertising platform is the first software-only solution in Taiwan to offer proactive, location-targeted push notifications through a cross-platform app network.
Mr. Lin has a diverse and distinguished background. He serves as an Executive Director of the Cross-Border Innovation and Entrepreneurship Association (CIEA) and a Board Director of the Chinese Finance and Economic Development Association. He has also been a long-time judge for major advertising and digital marketing awards.
In academia, he serves as an adjunct assistant professor in the Master’s Program of Marketing at Feng Chia University and has previously held the same position in the Department of Public Relations and Advertising at Shih Hsin University.
In corporate management, Mr. Lin brings substantial experience from multinational operations. He has served as Chief Operating Officer at ShiatzyChen’s China headquarters, Co-founder and CEO of Sheng Yi Technology (where he led the company through the Go Incubation Board listing and secured investment from Foxconn), and Fund Manager at Colony Capital, a Dutch investment firm.
Mr. Lin holds a Master of Laws (LL.M.) in International Business Law from the Washington College of Law at American University (USA), a Master of Laws in Mainland China Investment Law from National Taiwan University, and a Bachelor of Laws from Soochow University.
His areas of expertise include operations management, marketing and public relations, fundraising strategy, resource integration, overseas market expansion, cross-industry collaboration, and government-funded projects. With his deep industry knowledge and practical experience, Mr. Lin is dedicated to helping businesses succeed in the digital age.
- Influencer Marketing ConsultantFaye Chen
Faye Chen has over 20 years of senior corporate management experience and has served hundreds of business brands in the fields of sales and marketing.
She is the Co-founder of LOCUS Marketing Technology, Chief Operating Officer of Leading Universe Management Consulting, and Founder of “I Am Workshop”.
Faye specializes in the integration of marketing, e-commerce, and communication psychology, enabling her to guide individuals through self-exploration and breakthrough limitations with a systematic and practical approach.
She is a certified NLP (Neuro-Linguistic Programming) International Practitioner and has long been dedicated to promoting communication and psychological education. Faye applies art and positive psychology across diverse populations and has served as a lecturer in workplace applied psychology at the University of Taipei for six years. Her students have included models, street dancers, performers in traditional dance and lion dance troupes, among others.
Faye has conducted over 100 sessions of corporate training and university lectures, working with organizations such as La Kaffa International, Nan Shan Life Insurance, Bank of Taiwan, law firms, and Zhang Zhong Qian Kun (a performance art group).
