About
Cymdesign Creative
Cymdesign Creative, based in Taipei City, is a member of the Cymmetrik Group. As a human-centric design company, our core values are innovation and sustainability.
We are a passionate team with cross-disciplinary expertise and a strong creative spirit. We craft unparalleled innovative solutions for our clients, assisting their growth and are committed to making an impact on the world.
Our services include business consulting, branding, product design, visual communication design, interaction design, and interior design. Whether you need a new corporate image, a fresh business model, or to reinvent your products, we can collaborate closely with you to achieve outstanding results.
Cymmetrik Group
Cymmetrik has always been a pioneer of packaging materials and applications of label printing business. Cymmetrik provides complete and perfect scale of production, professional talents, consistent quality, and collaborative supplier partnerships. We have earned good professional reputation by working with Fortune 500 companies. We focus on our label printing business and also endeavor to create innovation and development. By expanding the applications of printing technologies into decorative application and other fields, we break through the traditional label concept. The integration of internal process and supply chain can meet your request of customization and one stop shopping services. We insist on providing high quality printing application products. Cymmetrik can be your best strategic business partner!
Management
- Chief Strategy Officer, Cymmetrik Group
- Adjunct Assistant Professor, College of Commerce, National Chengchi University
Mei has a lot of hands-on experience leading international teams and managing global business operations. He understands how to run both well-established multinational companies and fast-paced startup ventures in unpredictable and rapidly changing environments. As a professor, he is also able to integrate management theories with industry and business practice. Mei’s diverse career background and solid experience provide him a unique strategic mindset and strong leadership abilities. This makes him a trusted strategy advisor that CEOs globally trust and rely on.
- Strategic innovation
- Sustainable development strategy
- Organizational management
- Business development and operations
- International business and global strategy

With 25 years of experience across many industries, Dave is a highly respected design expert in the consumer electronics industry as well as domestic and international design service sectors. Additionally, he has served as a mentor for startup accelerators.
As a professional consultant, Dave helps government research institutes and private companies with design and innovation projects. Leveraging his extensive experience in commercializing new technologies, he is great at integrating design thinking into business strategies to develop effective go-to-market blueprints for clients.
His diverse client base includes both high-tech and traditional industries, including home appliances, lighting, medical and healthcare, daily necessities and housewares, hand tools, consumer electronics, retail chains, and others.
Throughout his career, Dave has garnered prestigious international awards such as iF DESIGN AWARD, Red Dot Design Award, International Design Excellence Awards (IDEA), and GOOD DESIGN AWARD.
Dave’s expertise combined with his ability to blend design and business makes him a trusted partner in driving innovation and success for organizations of all kinds.
- Jury member, Golden Pin Design Award, Taiwan Design Research Institute
- Jury member, LITEON Award, LITEON Group
- Assistant Professor Rank Technical Expert, Department of Industrial Design, National United University
- Adjunct Instructor, Department of Industrial Design, Tunghai University

Team members
- DirectorEmily Chang
Italian Domus Design Master, 20+ years of experience in the industrial design field, is one of the few professionals with a background in design practice, brand innovation, service design, and usage experience. Has participated in international brand design projects such as Philips Electronics, Packard Bell, Logitech, and is also a member of the earliest team in Taiwan to promote design thinking and usage experience.
- Business ConsultantHaojun Chuang PhD
PhD in Technology Management and Intellectual Property Rights from National Chengchi University, specializing in corporate strategy and innovation, and entrepreneurship. During his postdoctoral research at National Chiao Tung University, he served as the chief curator to assist in promoting the “Technology Peach Blossom Source” initiative. He has also served as an assistant professor in the Department of Business Administration at Ming Chi University of Technology, a lecturer for the Ministry of Education’s “Cross-Disciplinary Talent Cultivation Program for Financial Technology Services Innovation,” and a consultant for the Hua Yuan Education Foundation.
- ID ManagerTim Chung
A human-centered interdisciplinary designer who believes that design is a combination of science and emotion. Skilled in End-to-End product development from design research to brand creation, has won several international design awards. Loves photography, collects old toys, plays with his daughter, and tries to integrate life experiences into design inspiration and perspective.
- BD ManagerJoann Hsieh
Years of cross-border work experience in China, the United States, and Taiwan have enabled me to challenge myself and switch from being a graphic designer for many years to serving clients at the front end. Among them are the world’s top 500 well-known brand customers. I am good at using innovative thinking and design to provide solutions for customers and improve customer satisfaction.
- Industrial DesignerYanlin Lee
A professional industrial designer who is skilled in design thinking, user-centered design, and systematic innovation. Enjoys tackling various complex problems and believes that design is a series of processes for solving problems. Provides comprehensive assistance to clients, dealing with various issues from design research to brand strategy, while enjoying the fun of continuous learning and innovation in the process.
- Sr. Graphic ArtistZee Lee
The first Taiwanese visual arts designer to win the Uniqlo UT Grand Prix (UTGP) T-shirt design competition, who enjoys light travel, observing local visuals, and following street fashion trends, using these elements as creative inspiration. Skilled in flat design style and comic vocabulary, they interpret creative ideas imaginatively, focusing on developing and integrating character IPs with brand marketing. Transforming explicit commercial titles into heartfelt stories and enhancing narrative contexts with charming characters and worldviews to evoke audience emotions—could there be anything more romantic than this process?
Consultant
- Space Design Consultant POCAPo Chen
Residing in New York, USA, obtained a master’s degree in architecture from Columbia University, and joined the five-person team of Mr. I.M. Pei’s Japanese Miho Museum project. Continuing Mr. Pei’s passion for public architecture, in 2012, he co-founded the OLI office with Mr. Pei’s team and two others in New York. Established a branch in Shanghai, China, and won the first prize for interior design of the Shanghai Stock Exchange while making the Wuzhen Muxin Art Museum the primary project. Returned to Taiwan in 2016 and joined Jia De Interior Decoration Enterprise, focusing on medical institution design. At the end of 2019, POCA (Shi Pu Interior Decoration Engineering Co., Ltd.) was established in Taipei.
- Chain Route System ConsultantFu Kai Hsu
A recipient of the Manager Monthly 100MVP Manager Award, currently serving as the head of Fushun Global International Co., Ltd., chairman of the Chain Franchise Entrepreneurship Knowledge Association, and a member of the Industrial Technology Research Institute’s Tourism Factory Evaluation Committee. He is also a consultant for many chain franchise systems and brands (such as Wusongdian and Babafan). In addition, he teaches career planning and entrepreneurship at schools such as the Taipei Five-School Alliance and frequently gives lectures at major colleges and institutions. He was the founder of Guozi Coffee and the head of Guozi Innovation International, and played important roles in many industries (such as agricultural branding and tourism factories) and institutions (such as the Joint University Brand Research Center). His academic qualifications include the Institute of Enterprise Research at Chaoyang University of Technology and the Department of Public Administration at Tunghai University. His expertise covers business model construction, chain franchise business, entrepreneurship counseling, operation and marketing system construction, as well as the integration of physical and virtual channels.